Launching Fortune 500 CEO Led OneTen
The Challenge
Create and execute a dynamic, tailored B2B and B2C PR campaign to drive awareness for OneTen, a coalition of leading chief executives, and their companies, committed to upskilling, hiring and promoting one million individuals who do not have a four-year degree into family-sustaining jobs.
The Strategy
- Ideated and executed a series of B2B and B2C events in several markets. Highlights include:
- #Let’sTalkJobs Virtual Panel Discussion on the jobs outlook for Black talent
- Speed Coaching and Career Fair (Raleigh-Durham), exposing talent to resources and job readiness
- “Closing the Opportunity Gap” Fireside Chat (Philadelphia), featuring OneTen’s CEO, OneTen’s Philadelphia market lead, and OneTen Board Member and former CEO of Merck, Ken Frazier
- “Catalyzing Family-Sustaining Careers for Atlanta’s Black Talent,” cocktails and conversation event featuring OneTen’s CEO, Andre Dickens, Mayor of Atlanta and Ed Bastian, CEO of Delta Airlines
- Nasdaq Closing Bell Ceremony in commemoration of Juneteenth
- Forbes Future of Work featuring OneTen’s CEO and other leading executives
- Executed an effective CEO Elevation campaign, positioning OneTen’s CEO as a thought leader and expert in the skills-first movement and labor economy.
- Facilitated partnerships with key media, research and business platforms, including Radio One, Harvard Business School, Forbes, Aspen Ideas Festival, among others.
The Results
- Played a pivotal role in the launch, rollout and expansion of OneTen, helping to build a business infrastructure with embedded PR programming across all elements of the OneTen ecosystem (talent, talent developers and coalition companies).
- Significantly enhanced OneTen’s awareness and visibility among B2B and B2C stakeholders via earned media; highlights include flagship media placements in The New York Times, CNN, Forbes, Fortune, Bloomberg, among others.
- Leveraged PR to help retain and grow its coalition base of 60 plus Fortune 500 companies.
Industry/Sector:
Nonprofit
Service:
Media Relations,
Media-focused Events
Client: